Ikea$508320$ - translation to dutch
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Ikea$508320$ - translation to dutch

CATALOGUE PUBLISHED ANNUALLY BY THE SWEDISH HOME FURNISHING RETAILER IKEA
Ikea Catalogue; Ikea catalogue; IKEA Catalog; IKEA catalog; Verdanagate
  • Cover of the 2015 edition catalogue (Australia)

Ikea      
n. Zweedse keten van meubelwinkels met hoofdkwartieren in Zweden en Nederland

Wikipedia

IKEA Catalogue

The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. Approximately 208 million copies of the catalogue were printed in fiscal year 2013, more than double the number of Bibles expected to be printed in the same period.

The first IKEA catalogue was published in 1951 in Sweden. It had 68 pages and 285,000 copies were distributed in Southern Sweden. At its peak in 2016, 200 million copies of the catalogue were distributed, in 69 different versions and 32 languages, to more than 50 countries.

In December 2020, IKEA announced that, after a 70-year run, they would end publication of the catalogue, with the 2021 edition being the final edition.